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Natalie Kingham attends the CNMI Green Carpet Talent Competition judging day at Avenue Franklin Roosevelt on July 3, 2018 in Paris, France. Francois Durand/Getty Images for Eco-Age.

Kingham has a decade of experience at the luxury e-tailer, having worked as its international womenswear buyer and later fashion and buying director. In the newly created role, she will “define and lead the fashion point of view” for the retailer to better engage with its customers around the world, the company said in a statement.

Kingham will report to Elizabeth von der Goltz, who was named chief commercial officer last month in a series of C-suite appointments made by the company’s new chief executive Ajay Kavan.

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MatchesFashion Appoints Natalie Kingham as Global Fashion Officer