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Get excited: The beauty selection at Nordstrom just got even better — not to mention more diverse.

You can now find Black-owned brands — including Baby Tress, Beauty Bakerie, Beauty Stat, Bomba Curls, Briogeo, Epara, and MANTL — both online and in stores under the retail giant’s brand-new Inclusive Beauty category. The company describes the new section as “a curated assortment of products created for everyone, regardless of skin or hair type, tone, complexion, or texture.”

It goes without saying, but we love to see the retail giant prioritizing Black-owned brands and championing inclusivity. And trust us when we tell you that these brands make up some of our favorite makeup, hair, and skin-care products on the market. 

Now, without further ado, shop Nordstrom’s new Inclusive Beauty category to find your new favorite products for fall and beyond.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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Nordstrom Inclusive Beauty: 7 Black-Owned Beauty Brands to Shop