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When Mented Cosmetics first erupted onto the beauty scene in 2017, the Black-owned brand created a shockwave in the industry. It offered much-needed nude lipsticks formulated for women of color, who typically struggle with finding the peach, pink, and brown hues that work for their skin tones. In just three years, the brand has greatly expanded its product offerings into the face and eye categories with products like the Skin Silk Loose Setting Powder and Everyday Eyeshadow Palette. And now, the inclusive makeup brand is available to shop at Target.

Fans and newcomers to the brand can officially shop for the perfect nude lip at the nationwide retailer. So far, the brand’s Lip Liners, Semi-Matte Lipsticks, and Lip Glosses are being offered. 

Courtesy of brand

Mented’s pigmented Lip Liners retail for $10 and come in nine different nude shades, like the chocolate brown Night and mauve LaLa. The liners can be used alone or with one of the other lip products to create a gorgeous nude lip look.

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Target Now Sells Mented Cosmetics, the Beloved Black-Owned Nude Lipstick Brand